Frank Crail had a dream: to raise a family in a quiet, small town environment. Not having a plan to support his dream in Durango, Colorado, the quaint Victorian-era town in which they had chosen to settle, he began surveying the town’s local residents and merchants. “It came down to either a car wash or a chocolate shop,” recalls the father of seven. “I think I made the right choice.”
Today Rocky Mountain Chocolate Factory, Inc. is an international franchisor, confectionery manufacturer and retail operator in the United States, Canada and the United Arab Emirates. The factory typically produces approximately 300 chocolate candies and other confectionery products, while individual stores produce a variety of treats in-store in full view of the customer.